Table 6. Factors of receiving intention between 2-groups
Independent variable | B | β | t | R2 | F | sig. |
Group 1 (Early majority) |
(Constant) | .133 | | .531 | .615 | 43.538 | .596 |
Relative advantage | .060 | .061 | .810 | .419 |
Conformity | .206 | .213 | 2.814** | .005 |
Perceived risk | -.041 | -.048 | -.870 | .386 |
Complexity | .066 | .075 | 1.373 | .171 |
Behavioral beliefs | .347 | .305 | 3.992*** | .000 |
Normative beliefs | .153 | .152 | 2.383* | .018 |
Controlled beliefs | .178 | .178 | 2.790** | .006 |
Group 2 (Late majority) |
(Constant) | .468 | | 1.562 | .514 | 20.523 | .121 |
Relative advantage | .219 | .227 | 1.946 | .054 |
Conformity | .099 | .101 | 0.872 | .385 |
Perceived risk | -.147 | -.154 | -2.006* | .047 |
Complexity | .033 | .028 | 0.364 | .716 |
Behavioral beliefs | .364 | .313 | 3.29** | .001 |
Normative beliefs | .040 | .034 | 0.406 | .686 |
Controlled beliefs | .196 | .196 | 2.344* | .021 |
p<0.05,
p<0.01,
p<0.001, Dependent variables: Receiving Intention.