Table 6. Factors of receiving intention between 2-groups

Independent variable B β t R2 F sig.
Group 1 (Early majority)
(Constant) .133 .531 .615 43.538 .596
Relative advantage .060 .061 .810 .419
Conformity .206 .213 2.814** .005
Perceived risk -.041 -.048 -.870 .386
Complexity .066 .075 1.373 .171
Behavioral beliefs .347 .305 3.992*** .000
Normative beliefs .153 .152 2.383* .018
Controlled beliefs .178 .178 2.790** .006
Group 2 (Late majority)
(Constant) .468 1.562 .514 20.523 .121
Relative advantage .219 .227 1.946 .054
Conformity .099 .101 0.872 .385
Perceived risk -.147 -.154 -2.006* .047
Complexity .033 .028 0.364 .716
Behavioral beliefs .364 .313 3.29** .001
Normative beliefs .040 .034 0.406 .686
Controlled beliefs .196 .196 2.344* .021
p<0.05,
p<0.01,
p<0.001, Dependent variables: Receiving Intention.