Table 13. Reasons for Korean and foreign non-purchasers not purchasing at Incheon Airport

Item Korean (%) Foreigner (%)
The store don’t have the product/brand I want (need) 24.0 21.4
For rest 16.9 17.7
Because the duty-free price is not cheaper than I thought 14.9 7.7
Due to lack of time to shop 10.9 19.0
Because It is difficult to compare products and prices 10.0 6.5
Because there are no price benefits (accumulation points, discounts, etc.) compared to other duty-free shops 8.2 13.3
The store don’t have the product I want 3.3 0.3
Because the store environment is too congested. 3.1 1.8
To purchase at the in-flight duty-free shop 2.4 3.2
Because the product composition (set and single item sales) is not diverse 2.3 2.0
Because online purchase is more convenient 1.1 -
Long waiting time for payment 0.9 1.4
It is cumbersome to carry 0.5 0.2
Exceeding the duty-free limit 0.5 1.8
To purchase upon arrival next time 0.5 -
Because the price is too high 0.3 0.1
I am not interested 0.1 0.3
Because of the transfer 0.1 -