| Division | Item | Korean purchasers frequency (%) | Korean non-purchasers frequency (%) |
|---|---|---|---|
| Gender | Male | 490 (50.2) | 245 (50.2) |
| Female | 487 (49.8) | 243 (49.8) | |
| Age | 18∼29 | 216 (22.1) | 124 (25.4) |
| 30∼39 | 240 (24.6) | 92 (18.9) | |
| 40∼49 | 221 (22.6) | 107 (21.9) | |
| 50∼50 | 185 (18.9) | 94 (19.3) | |
| 60 or older | 115 (11.8) | 71 (14.5) | |
| Region of residence | Seoul | 321 (32.9) | 159 (32.6) |
| Gyeonggi | 370 (37.9) | 204 (41.8) | |
| Chungcheong | 105 (10.7) | 47 (9.6) | |
| Jeolla | 37 (3.8) | 31 (6.4) | |
| Gyeongsang | 116 (11.9) | 40 (8.2) | |
| Gangwon/Jeju | 28 (2.9) | 7 (1.4) | |
| Marital status | Married | 629 (64.4) | 304 (62.3) |
| Single | 346 (35.4) | 184 (37.7) | |
| Others | 2 (0.2) | - | |
| Children | Yes | 536 (84.9) | 268 (88.2) |
| No | 95 (15.1) | 36 (11.8) | |
| Occupation | Professional worker | 187 (19.1) | 95 (19.5) |
| Office worker | 359 (36.7) | 171 (35.0) | |
| Self-employed | 105 (10.7) | 49 (10.0) | |
| Student | 59 (6.0) | 49 (10.0) | |
| Housewife | 187 (19.1) | 82 (16.8) | |
| Not employed | 62 (6.3) | 32 (6.6) | |
| Physical labor | 2 (0.2) | - | |
| Service | 6 (0.6) | 3 (0.6) | |
| Management | 2 (0.2) | 2 (0.4) | |
| Production/sales/technician | 1 (0.1) | 1 (0.2) | |
| Serviceman | 1 (0.1) | 1 (0.2) | |
| Freelancer | 6 (0.6) | 3 (0.6) | |
| Income | ₩ 1∼1.99 million | 58 (5.9) | 45 (9.2) |
| ₩ 2∼2.99 million | 227(23.2) | 114 (23.4) | |
| ₩ 3∼3.99 million | 202 (20.7) | 92 (18.9) | |
| ₩ 4∼4.99 million | 86 (8.8) | 53 (10.9) | |
| ₩ 5∼5.99 million | 85 (8.7) | 29 (5.9) | |
| ₩ 6 million< | 102 (10.4) | 38 (7.8) | |
| No income | 217 (22.2) | 117 (24.0) |