Table 4. Response results of Korean purchasers’ shopping characteristics (shopping item, time, purpose)

Division Item Frequency (%)
Shopping item Cosmetics/perfume 440 (45)
Cigarettes 342 (35)
Liquor 27 (3)
Fashion accessories 88 (9)
Luxury goods -
Souvenir 10 (1)
Electronic products 10 (1)
Food 59 (6)
Shopping time Less than 30 min 586 (60)
30 min∼1 hour 313 (32)
1∼2 hours 78 (8)
2 hours or more -
Shopping purpose Personal use 694 (71)
Gift 254 (26)
Friend request 29 (3)
Others -