| Shopping purpose | Personal use | 79 | 61 | 67 |
| Gift | 14 | 30 | 22 |
| Friend request | 7 | 9 | 11 |
| Shopping item | Cosmetics / perfume | 71 | 55 | 38 |
| Fashion accessories | 14 | 26 | 0 |
| Liquor | 0 | 0 | 38 |
| Electronic products | 7 | 5 | 13 |
| Boutique (luxury goods) | 0 | 2 | 0 |
| Cigarettes | 7 | 3 | 0 |
| Food | 0 | 8 | 0 |
| Souvenir | 0 | 1 | 0 |
| No response | 0 | 0 | 11 |
| Shopping time | Less than 30 min | 29 | 30 | 67 |
| 30 min∼less than 1 hour | 36 | 37 | 33 |
| 1∼2 hours | 35 | 13 | 0 |
| 2 hours or more | 0 | 20 | 0 |
| Shopping amount | Less than ₩100,000 | 35 | 10 | 50 |
| ₩100,000∼less than ₩200,000 | 28 | 29 | 0 |
| ₩200,000∼less than ₩500,000 | 15 | 36 | 33 |
| ₩500,000∼less than ₩1 million | 14 | 22 | 17 |
| ₩1 million< | 8 | 3 | - |