Shopping purpose | Personal use | 52.4 | 56.8 | 53.3 | 46.2 |
Gift | 33.1 | 24.3 | 28.9 | 41.0 |
Friend request | 14.5 | 17.1 | 15.6 | 12.8 |
Others | - | 1.8 | 2.2 | - |
Shopping item | Cosmetics/perfume | 41.5 | 56.6 | 41.5 | 31.1 |
Fashion accessories | 2.4 | 7.1 | 2.4 | 4.4 |
Liquor | 14.6 | 1.8 | 14.6 | 13.3 |
Electronic products | 12.2 | 4.4 | 12.2 | - |
Boutique | - | 11.5 | - | 8.9 |
Cigarettes | - | 1.8 | - | 13.3 |
Food | 26.8 | 11.5 | 26.8 | 22.2 |
Souvenir | 1.3 | 5.3 | - | 6.8 |
No response | 1.2 | - | 2.5 | - |
Shopping amount | Less than ₩100,000 | 14.3 | 19.8 | 25.8 | 35.5 |
₩100,000∼less than ₩200,000 | 11.2 | 11.1 | 16.1 | 16.1 |
₩200,000∼less than ₩500,000 | 22.4 | 28.4 | 16.1 | 19.4 |
₩500,000∼less than ₩1 million | 22.0 | 24.7 | 35.5 | 29.0 |
₩1 million< | 29.3 | 16.0 | - | - |
No response | 0.8 | - | 6.5 | - |