Table 6. Results of Korean purchasers’ shopping response at the Incheon airport duty-free shop

Division Item Frequency(%)
Reason for shopping Because I can see and purchase various products myself 225 (23)
Because the price is cheaper than other duty-free shops 225 (23)
Because I can receive it immediately after purchase 195 (20)
Because there is still time before boarding the plane 156 (16)
Because of confidence in purchasing 43 (4)
Because I have a coupon / discount 39 (4)
Because the store is famous or had a brand name 39 (4)
Because the store has a variety of brands/products 34 (3)
Because other Internet and downtown duty-free shops are out of stock 21 (1)