Table 3. Reliability, confirmatory factor analysis

Construct		Factor loading	Cronbach's alpha	CR	AVE
PB	Functional benefits	0.7640.7840.809	0.894	0.807	0.582
	Symbolic benefits	0.8010.8970.719	0.870	0.842	0.641
	Experiential benefits	0.7330.8130.792	0.865	0.817	0.598
PI	Relative advantage	0.7500.7460.795	0.860	0.719	0.561
	Technology capability	0.8900.8620.758	0.859	0.907	0.764
	Consumption pattern	0.7200.738	0.894	0.819	0.601
PNS	Personal need for structure	0.7710.7370.7440.7760.7710.7860.8110.7210.7120.7160.7580.717	0.854	0.948	0.605
IA	Intention of adoption	0.7740.8170.7440.723	0.863	0.850	0.587
Model fit index		x2=1,645.244 (p=0.00,df=499), RMR=0.045, GFI=0.856, AGFI=0.833, PGFI=0.851, CFI=0.902, RMSEA=0.043