Table 2. Descriptive statistics and correlation coefficients

Constructs	Descriptive statistics			Correlation coefficients
	Mean	SD	SS	CI	WOM	PI
SS	3.91	0.779	1
CI	3.79	0.787	.587**	1
WOM	3.40	0.898	.376**	.530**	1
PI	3.77	0.894	.408**	.516**	.645**	1

Note: . Correlation is significant at the 0.01 level (2-tailed). SS, CI, WOM, and PI represent sports sponsorship, corporate image, word-of-mouth, and purchase intention respectively; SD represents Std. deviation